

“They are risk-averse against experimenting with new techniques and transparency, while under pressure from shareholders to tie their own businesses into scarce search engine results page (SERP) area, and pressure from search engine optimization (SEO).” It is difficult for them to innovate in search when that’s the main source of their revenue. “There are aspects where Google is falling behind.

“Google’s ‘long tail’ is hard for any engine to beat but we have a plan to compete on that front too, once integrated into the Brave browser,” he told us in an email interview, arguing that Google’s massive size does offer some competitive opportunities for a search rival. When ready, we hope to make Brave Search the default engine in Brave.”Īsked how the quality of Tailcat-powered results vs Google Eich described it as “quite good”, adding that it “will only get better with adoption”. Brave will continue to offer multiple alternative choices for the user’s default search engine, and we think our users will seek unmatched privacy with Brave Search. “User choice is a permanent principle at Brave. “We will continue to support ‘open search’ with multiple alternative engines,” he confirmed. if users don’t pick their own) in future, per Eich. It will also potentially become the default (i.e. “Brave’s mission is to put the user first, and integrating privacy-preserving search into our platform is a necessary step to ensure that user privacy is not plundered to fuel the surveillance economy.”īrave web browser adds native support for peer-to-peer IPFS protocolīrave Search will be offered as a choice to users alongside a roster of more established third parties (Google, Bing, Qwant, Ecosia etc) which they can select as their browser default. “We expect to see even greater demand for Brave in 2021 as more and more users demand real privacy solutions to escape Big Tech’s invasive practices,” he added in a statement. He points to “unprecedented” growth in usage of its browser over the past year - up from 11M monthly active users to 26M+ - which he says has mirrored the surge in usage earlier this year seen by the (not-for-profit) e2e encrypted messaging app Signal (after Facebook-owned WhatsApp announced a change to its privacy policies to allow for increased data-sharing with Facebook through WhatsApp business accounts). Also, owing to its transparent nature, Brave Search will address algorithmic biases and prevent outright censorship.”īrave getting into the search business is a reflection of its confidence that privacy is becoming mainstream, per Eich. “Brave will provide the first private browser+search alternative to the Big Tech platforms, and will make it seamless for users to browse and search with guaranteed privacy. “Tailcat as Brave Search will offer the same privacy guarantees that Brave has in its browser. “Tailcat is a fully independent search engine with its own search index built from scratch,” Eich told TechCrunch.

“Tailcat does not collect IP addresses or use personally identifiable information to improve search results.”Ĭliqz, which was a privacy-focused European fork of Mozilla’s Firefox browser, got shuttered last May after its majority investor, Hubert Burda Media, called time on the multi-year effort to build momentum for an alternative to Google - blaming tougher trading conditions during the pandemic for forcing it to pull the plug sooner than it would have liked. In contrast, the Tailcat search engine is built on top of a completely independent index, capable of delivering the quality people expect but without compromising their privacy,” Brave writes in a press release announcing the acquisition. “Under the hood, nearly all of today’s search engines are either built by, or rely on, results from Big Tech companies. The tech will underpin the forthcoming Brave Search engine - meaning it will soon be pitching its millions of users on an entirely ‘big tech’-free search and browsing experience. Today it’s announced the acquisition of an open source search engine developed by the team behind the ( now defunct) Cliqz anti-tracking search-browser combo. Brave, the privacy-focused browser co-founded by ex-Mozilla CEO Brendan Eich, is getting ready to launch an own-brand search engine for desktop and mobile.
